McDonald's $5 meal deal, originally scheduled to run for about a month, has been extended at a majority of locations across the United States. According to a message obtained by FOX Business, 93% of McDonald's restaurants nationwide intend to keep the deal on their menus for a longer period.
The $5 meal deal includes a choice between a McDouble or a McChicken sandwich, along with small fries, four-piece McNuggets, and a small soda. Many U.S. locations plan to extend the deal through next month, as stated in the message.
McDonald's executives, Myra Doria and Tariq Hassan, expressed their confidence in consumer affordability and commitment to serving their customers during these challenging times. They noted that the $5 meal deal has been successful in driving guests back to their restaurants based on preliminary data.
The decision to extend the $5 meal deal comes as fast-food customers, impacted by inflation, have been more budget-conscious and opting to eat at home. Other major fast-food chains like Taco Bell and Burger King have also introduced value meal deals to attract customers.
In the message, McDonald's executives highlighted areas of opportunity for the company and its franchisees to focus on for the remainder of the year, including strengthening affordability plans and further extending the $5 meal deal.
Overall, the extension of the $5 meal deal at McDonald's reflects the company's efforts to adapt to changing consumer preferences and provide affordable options for customers. The decision to keep the deal available longer than originally planned demonstrates McDonald's dedication to meeting the needs of budget-conscious consumers.