Universal Music Group and TikTok have reached a new licensing agreement after a three-month dispute. This agreement will allow artists like Drake, Adele, Bad Bunny, and Billie Eilish to return to the platform. Taylor Swift's songs had already made a return to TikTok last month, although the details of that arrangement remain unclear.
UMG had previously stated that it had not agreed to terms of a new deal with TikTok, citing concerns over compensation for artists and songwriters, protection from AI, and online safety. However, the two parties have now announced that they are working to return UMG's music to TikTok.
The new agreement includes benefits for UMG's artists, songwriters, and labels, as well as plans for new monetization opportunities and campaigns supporting UMG artists globally. Additionally, TikTok and UMG will collaborate on AI development to protect artists and songwriters and improve attribution on the platform.
TikTok CEO Shou Chew expressed his satisfaction with the renewed partnership, highlighting the importance of music on the platform. Michael Nash, Chief Digital Officer and EVP of UMG, also emphasized the advancements in commercial and marketing opportunities for UMG artists.